Jeff Atkin has led World Forest Group since 1995, transforming a family operation into an industry leader in Eucalyptus timber mat manufacturing. With nearly three decades of hands-on experience in timber products and sustainable forest management, Jeff pioneered the introduction of plantation-grown Eucalyptus mats to the North American market.

Under his leadership, World Forest Group developed the industry’s first 10-point Manufacturer’s Warranty for timber mats, setting new standards for quality assurance. Jeff’s commitment to the Golden Rule—treating customers, employees, and vendors with respect and integrity—has built lasting relationships across the construction, energy, and infrastructure sectors.

Jeff is a strong advocate for sustainable forestry practices, working with plantation partners to ensure environmentally responsible sourcing. His expertise spans material science, manufacturing processes, and industrial applications, making him a trusted advisor for major infrastructure projects across North America.